It isn’t exactly fair, but it’s true to say that the bigger a business is, the more credible it is likely to be and the more customers will choose to buy its products or use its services. If you are a small, growing business then, it is to your benefit to at least make your company appear larger and more established than it really is.
Obviously, you don’t want to lie about the status of your company, that would be wrong and possibly illegal depending on the circumstances, but you do want to take the time to put into action anything that could make your business resemble a larger operation. Here are a number of such things you could try:
Get a Professional Business Address
If you’re running a business from your spare room, not only could it make your business look small and unprofessional by publishing your home address on your company literature, but it could also give away more personal information than you would like. Thankfully, there is a solution – by using a mail box service, which gives you a central business address where any mail will be sent before being converted to digital documents and mailed to you, you can put up a professional address on your website, leaflets, etc., whilst maintaining your privacy and making your business look more professional.
Add Longer Invoice Numbers
When you’re sending out invoices or quotes, instead of using small numbers, make them longer, and it will have the effect of looking like you have been in business for a longer period of time and have dealt with more clients. Small numbers will just make the client feel like your business has just begun, or you aren’t very successful, and this is exactly the kind of thing you want to avoid as you grow your business.
Use PBX Telephone System
A private branch exchange phone system is a great piece of kit that will immediately make your business seem bigger than it is. How it works is by enabling you to operate a single phone system over the cloud, so that you can have multiple lines and let multiple staff answer queries, without having to install an expensive phone network.
Develop Your Website
In the 21st Century, your business website is the public face of your company, and it is available 14 hours a day, seven days a week. That means that it’s of vital importance that you make your website look good and ensure that it is easy to navigate. A website that you’ve thrown together using free tools in a couple of hours will not give the impression that your business is a big player in your field, but a site that has been professionally designed with care and attention certainly will so invest some time and money into creating a great site, hiring a professional web designer if necessary.
Become an LLP
If you’re a sole trader, it really is worth incorporating your company as a limited liability company. This will improve the impression that you’re a one-person band and instill more confidence in any potential clients.