A subject I enjoy talking about is Instagram, it's my favourite social media channel.
This week I talk about the engagement and follower relationship.
It seems common practice for people to follow and then a few days later they unfollow in the hope that they grow their account.
I don't have a massive following but I do get good engagement and this isn't from any 3rd party apps or by boosting posts. I simply look at the times I post and by using relevant hashtags.
I know bloggers think they need huge followers to work with PRs and brands but this isn't the case. They are actually looking for good engagement, real honest engagement.
The thing to take away from this episode is to focus on engagement over followers.