This is the third part of the Instagram series and it's about the captions you use.
I am pretty terrible at this too but I am trying to improve. When you upload your image the capture plays a bit part in connecting with the audience. The way to look at it is to think of it as a blog post, the more information you give the better.
Try to tell a story about the photo or location to make people more interested in the photo, I've found when I've done this the interaction is much better.
If you're posting for a review of an item or you run a business account don't make the captions feel like you're trying to sell them something.
As mentioned it's something I need to improve on and I'm fully aware of that.
Next week's podcast will be about hashtags.